Interval Power Runners

Pushing Limits Together

Client
Linz Sport Society
Year
2024
Project Type
Branding
Services
Branding, Corporate Design, Social Media Marketing
Born from Linz’s energetic running community, Interval Power Runners is a club dedicated to conquering the toughest workouts—interval training. With a bold identity, the club embraces the challenge of pushing through limits, while fostering a sense of unity and motivation.
In Linz, the running community thrives with energy, camaraderie, and a love for challenges. Yet, there's one thing runners universally agree on: interval training is the toughest part of any routine—no matter your experience level.Out of this shared struggle, the Interval Power Runners were born in the fall of 2024. What began as a gathering of like-minded runners has grown into a club built on motivation, support, and collective perseverance. The mantra is simple: "We hate intervals, but we train them anyway. And no one should suffer alone."The club’s branding captures the essence of this philosophy. The logo features two arrows pointing forward, symbolizing movement and progress, even through the toughest moments. Black dominates as the main color, reflecting the intimidating nature of interval training, while vibrant orange represents fire, energy, and activity.
Interval Power Runners Logo

Selected Works

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